Strategic Overview

Strategic Overview

ADCB At-A-Glance

Our success is propelled by a consistent, resilient strategy and core values that lead to operational excellence and world-class customer service.

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Group CEO Message

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Our Five Strategic Pillars

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1Generate sustainable profit growth through a UAE centric approach
2Sustainability through liability growth and funding diversification
3Superior customer experience through service excellence
4Effective risk taking and management in line with a predefined risk appetite
5Exploitation of digital for growth and efficiency - leveraging data analytics

Our Mission

To build partnerships with customers that last a lifetime, by:

  • Treating every customer as an individual
  • Offering innovative products and unparalleled service
  • Never forgetting that our customer has a choice

Our Vision

To be the number one bank of choice in the UAE. A constantly innovating, financially successful organisation of the highest integrity, respected by our customers, by our competitors and by the community.

Our Values

These cornerstone principles guide our actions every minute of every day.

  • Integrity

    We do the right thing even when no one is looking
  • Care

    We protect our people and honour our commitments
  • Ambition

    We strive to be the best every day
  • Respect

    We value our collective diversity
  • Discipline

    We do things right every time